PREMIUM QUALITY          HONEST BUSINESS          FAIR PRICE

an invitation to OUR angel investor

current investment needs:

FOR DEVELOPMENT OF MID-RANGE KITCHEN FACILITY TO PRODUCE FROZEN MFK FOOD PRODUCTS AND BRAND BUILDING WITH MFK CULINARY STUDIO OFFERING CORPORATE COOKING CLASSES.

The current investment demands at a startup investment cost of at minimum 500,000 pula or USD50K will include (see below):

1. Fitting a commercial kitchen
2. Cold storage equipment and their maintenance costs for two years, and;
3. Initial productions costs to start and sustain the production for two years - for ingredients, branding and  packaging, bar codes, production and supervisory staff salary and marketing;​
4. One to three  upright single door display freezers and their ongoing maintenance, costs for two years;
5. Subscription of bar codes for two years;
6. A blast freezer and its ongoing maintenance costs for two years;
7. Cold storage equipment and their maintenance costs for two years, and;
8. Initial productions costs to start and sustain the production for two years - for ingredients, branding and  packaging, bar codes, production and supervisory staff salary and marketing.
9. Refrigerated Light Truck (after two years)

why i started the company

I started this food production company, My Farmhouse Kitchens (MFK) so that we:
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• Produce and present distinct irresistible world foods, pushing the boundaries of modern cuisine in Africa and become the #1 store in the region for rich, delicate and appetizing food products (like our trailblazer, the curry puffs) sold in cafes, restaurants and stores.
  
  
• Build a core operations and production team that believes in growing the economy by also growing the environment and, needless to say, being frugal.  These are persons who believes in the world, their vision of the organization but most importantly first, believes in themselves.  This will now enable the team to;
  
  
• Use the money we earn to incubate and build five other interrelated corporations that will allow us to grow synergy for us in the industry.  We do this by paying attention to building the value chain for the company as well as for the industry, and by doing so, we believe it will;
  
  
• Create employment for a country in a corner of the southern tip of Africa called Botswana as well as for its region while diversifying their economy.  And in that way;
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  [Here is an economy that is over reliant on mining, tourism and agriculture.  The first two, however, are heavily dependant on the volatile disposal income-based economies and so, they would consistently destabilize the third.  As such, the region is reliant to a point of exclusion on the tertiary economic sector (here it is the informal retail sector with very tight margins) as well as government spending, with a non-existent secondary (manufacturing) economic sector.  This lop-sided economic structure essentially, fuels unemployment, corruption, inflation rather than productivity, crime, environmental damages, poverty, hunger, substance abuse and disintegration of the family structures.  That just there is, not just happening here.  The same can happen anywhere in the world;]


• Use the lessons we are learning on this continent, to assist governments and their senior professionals compete more astutely with the world, through the national strategy development consultancy that I run, building robust national economic, agriculture and labour systemic systems.

This is the core philosophy of working I have been building here, in Botswana, since 2008 and specifically on the food production company, since 2012.

To achieve this, the business team is now focussed on building the following in the years (ten to fifteen-year time frame) to come:
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1. A core management team that has three arms: administration & finance, marketing and production (includes operations and export)).  Their focus will be on increasing revenues per unit relative to decreasing costs per unit while growing quality of our products and services at every stage, so that we achieve the following;
   
   
2. An organic horticulture seedling nursery for the company that in turn supports;
   
   
3. An eco-friendly food manufacturing and export facilities and practices for the company;
   
   
4. An executive-friendly hospitality centre (where the MFK HQ, restaurant and conference facilities will be sited);
   
   
5. A robust franchise system to carry the MFK brand of products and support the creation of employment;
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6. An environment for young entrepreneurs in the country to grow through media marketing that are friendlier to their pocket and budget  and then by building sub-urban farmers' markets to showcase their services and graduate them to boutique stores with local exclusive brands at high-end malls within the country and grow the concept in the region.

Short Summary

My Farmhouse Kitchens, incubating for past five years, is now primed to go live.   With an initial investments of USD8,000 or 80,000 pula, we have a proven set of records with out clients and are arranging to position ourselves for exciting new ventures particularly with frozen food lines and meal delivery services.

 Highlights OF OUR ACHIEVEMENTS SO FAR

• We have sold over 50,000 units to-date through home-production and are selling to the top end of the market.  We targeted and did trading with national grocery store chains in 2013, tri-weekly office rounds for two years in 2014 and 2015 at prime commercial districts and setup stalls at monthly pop-up markets in 2016 and 2017 to reach out and build our initial market bases to reach those levels.
  
  
• Our signature curry puffs and our savory products are consistently proving to be our bestsellers!  We have rode on that wave and gone on to design, test and develop menus for six kitchens, i.e. breads, savoury, lunch and supper cuisines, confectionary, sauces and drinks that have allowed us to open our doors to catering services (since 2016) and frozen food lines (launched online in 2017).
  
  
• We are in contact with high-end local grocery stores in 2018, who have offered retail space for our frozen food lines
  
  
• We are listed on restaurant meal delivery mobile apps company that would carry our cafe product lines to corporate customers for lunch and supper services.
  
  
• We have consistently received positive feedback from existing customers.
  
  
• We have a strong web presence both on social media as well as our website.
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• We have come from behind in short five years to consistently be at the top in the field.  We are ranked No. 1 on Facebook for Caterers in Botswana.

The Business

My Farmhouse Kitchens (MFK) is a local food production company based in Gaborone, Botswana.  We believe our customers deserve to experience and enjoy great flavors from around the world and so we produce dishes that are hard to find here.  Our trademark product is the curry puffs and pound cakes, the two products that started us and led us this far, and it as been leading the company in reaching out to the market to our customers, old and new alike.

​Each dish and product we produce bears that distinct trademark.  This is our competitive advantage.  Our efforts have been warmly received by the city and we continue to top the chart of food caterers in the capital.

The infamous My Farmhouse Kitchens Curry Puffs production

The Market

Finding food within the city is easy.  Finding good cuisines for the discerning palette, a comprehensive and distinctive party service at competitive prices to boot, and now that's a whole different story!  My Farmhouse Kitchens targets the well-traveled and the well-heeled parts of the markets that has enjoyed global cuisines and miss these authentic flavours when they return home.  We have been working at building this niche for the market and so now, with us, they get to 'travel', experience and learn about the world without having to leave the comfort of their homes.

THE corporate SHIFT

We have positioned our signature products to target the upper end of the market in the league of the fast-food industry.  The shift that needs to happen for us to compete in the market is branding and packaging.   That is the tail-leg for us, after building the recipes, ensuring consistency in the quality of flavours and testing the production process.  We have now created an eye-catching logo and are in the process of sourcing and / or designing custom-packaging that would fit in with our product lines.

Packaging for our bento deli range

Updated MFK Logo

Packaging for our savoury combo range

Progress/Proof

We have over 10,000 likes across various Facebook pages that we have for different parts of our menu. We have been featured in a local newspaper showcasing the unique spread of our menu as well as the quality of our food flavors that we produce. We have already begun to generate revenues and have on request three offerings of retail space for our frozen foods.  Here's what our clients say about us:

Jennifer Fuller:
May 2017
"Sheila and her team provided a last minute platter of cocktail snacks for a party. She was professional, considerate, and went out of her way to meet my request. Even with a VERY slight delay on delivery she provided excellent throughout. I wouldn't hesitate to recommend My Farmhouse Kitchens or use them again.

Jelena Ivancevic
April 2018
"Hi everyone. I wanted to let you know that i received good customer service from My Farmhouse Kitchens.  The lady i spoke to understood my situation and sent me my order home.  I never knew all these years about this company. No one told me.  I don't want to be stingy with information.  If you ever get an opportunity in your life to try this food including the Potato Curry with Chicken Curry Puffs you will be happy and proud these products are made in our beautiful Botswana.  I wish someone had told me about this place years back."

going forward

So far, the project has been incubating and is being primed for investment.  The priority in 2018, for next stage of the project’s development is building:
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1. The shop fronts for the organization at two fronts, i.e. the frozen convenience foods listings for our bestsellers and cafes and;
   
   
2. The scales for the corporation.

When that happens, we know we would be able to create literally several thousand job employment opportunities both directly as well as indirectly along the value chain we are creating.  This includes:

• A manufacturing outfit;
• Farm production;
• A local and regional retail franchise network, and;
• An export network.

We know these will demand hundreds of millions of pula to turn the idea into reality.  Towards this end, for this year, we are focused on placing our brand in the public space.  This ways we improve our brand presence and build up the customer base needed to attract retail franchisees to the brand.
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plans for the immediATE future

We have on the table the following offers for retail opportunity for the company:
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1. Two high-end local grocery stores who will provide us with retail space to display and retail our frozen savoury and confectionary product lines.  This will be our first foray into having our brand displayed in a public space.  We know this can expand as more grocery lines see the value of the brand in potentially attracting customers to their store;
   
   
2. To be listed on a mobile application by My Foodness to encourage mid- and high-end customer bases within the city, i.e. busy executives and their families to arrange for delivery of restaurant menu items for their lunch and supper needs.  We see this as a stepping stone in building our customer base both within and around the city providing MFK exclusive fast food lunch and tea-time menu.  When fully developed this entry will mark our foray into the local franchise system to the region.

Single Door Retail Display Freezer with MFK Branding

Product Labels and Packaging with MFK Branding

Blast Freezer

Cold Storage Equipments

Product and packaging bar codes

Social Media and Publicity Marketing

Light Refrigerated Trucks with MFK Branding

what is it in for you?

The current pre-investment valuation of the project is 40,000,000 pula valued at 1 pula per share or USD 0.1 per share.  And we intend to release additional shares making up 20% share of the company to you, according to the amount of investment you make to the company.

T​he intention is to raise an investment of 10,000,000 pula or USD 1,000,000 or at 500,000 pula or (USD 50,000) per investor.  This will be carried out either through angel or seed investors and eventually IPOs.

As an Angel Investor you get preferential arrangements to the shares when they come online.

so, WILL YOU JOIN ME?

Leave you contact details here and we shall get back to you.  I like smart and energy that partners with integrity.