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request to the angel funder

Dear Funder,

Introduction:
At My Farmhouse Kitchens (MFK), we care deeply about agricultural practices that can be regenerative in of by itself, community empowerment, and providing tasty, and nutritious, but chemical-free food.  Our journey began with the simple idea of creating a farm-to-table experience that not only delivers quality food but also uplifts the community through education and opportunity.

Our Mission:
We have since aimed to transform local agriculture by training farmers in regenerative practices that enhance soil fertility and therefore reduce dependency on chemical inputs.  Our vision is to cultivate a network of skilled farmers capable of producing high-quality crops that we can buy back for use in our food production facility.  This ensures that our products are not only nutritious and affordable but also free from harmful chemicals.  We further intend to build a cadre of retailers through the My Farmhouse Kitchens (MFK) franchise system enabling the creation of new jobs for the local community and for the region.

Why We Need Your Support:
As a growing organization, we’ve laid a solid foundation, but we face challenges in scaling our operations and reaching more farmers and consumers.  Your support can help us expand our workshops, improve our facilities, and reach a wider audience with our message of sustainability.  With your investment, we can train more farmers, increase our production capacity, and make a lasting impact on our community.

The Impact of Your Investment:

• Empowering Farmers: Your investment will directly contribute to scaling our operations, enhancing our regenerative agriculture training programs for farmers helping them transition to sustainable practices, improving their livelihoods and the environment.
• Promoting Health: Your investment ensures expanding our production capacity to produce and deliver healthy, chemical-free and tasty finger-food appetizers and desserts for the discerning guest at any boardroom event and party.
• Regeneration of the Environment: Together, we can reduce the carbon footprint of food production and promote a more sustainable future.

Join Us:
To address these needs, we are seeking $2,000 per month for a six-month period in funding.  This is the period that we estimate the organization needs to recover from a corporate relocation effort and operations downtime that happened in the first part of the year 2024.  We have completed about 60% of the relocation effort by June 2024.

Your support would not only help us overcome these challenges but also enable us to make a lasting impact on our community.  By investing in MFK, you would be contributing to a healthier, more sustainable future for our region.

I would love the opportunity to discuss how we can partner to bring this vision to life. Please let me know a convenient time for you to meet or visit our operations.

Thank you for considering this opportunity to create meaningful change.

Email:  [email protected]
WhatsApp:  +267-73961421

assets / investments SELF-FUNDED TO-DATE:

CURRENT CAPABILITIES OF THE ESTABLISHMENT ARE AS FOLLOWS:

1. Fully functional horticulture seedlings greenhouse facility production centre that can produce 200,000 crop seedlings (equivalent of 5-10 ha of crops) every six weeks.  At full capacity, this facility is capable of attracting P100,000 short-term revenue in six weeks.
2.             Anticipated Annual Return = 52/6 x P100,000 = P866,666
3.             Required Customer Base = 20 customers ordering 10,000 seedlings per order per month.
4.             Purpose:  Brand marketing.


5. We conduct farmers development workshops to help farmers enhance the fertility of their soils. Our goal is to cultivate a group of farmers capable of large-scale agricultural production without relying on chemicals. By focusing on building the land's ecological system first, farmers can reduce their need for inputs like fertilizers and pesticides.  We plan to buy back this produce for use in our food production facility, ensuring that we source high-quality, chemical-free ingredients at reduced prices.


6. Our program can host eight workshop sessions per month, accommodating ten participants per session, for ten months at a cost of P400 per participant.
7.             ​Anticipated annual return (10 months) = 8 x 10 x 10 x P400 = P320,000
8.            Required Customer Base = 80 monthly / 800-900 annually
9.            Purpose:  Brand marketing.


10. Fully functional indoor culinary school / kitchen fitted with hot kitchen (hot stove, grilling, oven and frying stations) and mise en place facility.   This facility has the capacity to conduct 5 sessions per months for groups of ten participants for 10 months priced at an average of P600 pula session per participant.
11. ​            Anticipated annual return (10 months) = 5 x 10 x 10 x P600 = P300,000
12.             Required Customer Base = 50 monthly / 500 annually
13.             Purpose:  Brand marketing.


14. Supply of frozen My Farmhouse Kitchens signature products for the hospitality industry (caterers and chefs) for boardroom and private party as appetizer and dessert options.   The anticipated demand is at 50,000 products at P5 per item for a period of ten months in a year.
15.             Anticipated annual return (10 months) = 50,000 x P5 x 10 = P2,500,000


16. Equipment (Partial):
17. Available: Freezers, a basic industrial stove & storage equipment to prepare and to store frozen products up to 8,000 pieces.
18. Requirement #1: to purchase blast freezer, cutting equipment to mechanize food preparation, e.g. vegetable/food dicer and pastry processor, crockery, cutlery, cold liquid dispensers.
19. Requirement #2:  Setup of outdoor kitchen-cum-bistro with existing equipment that withstand the weather elements
20. ​
21. Anticipated total annual revenues given current investment levels:  3.99M (4 million rounded) pula annually.
22. ​
23. Anticipated annual profit margins = 30% x 4M = P1,200,000 (rounded up / US$92K annually)

CURRENT FUNDING NEEDs 2024:

MISSION:  BRAND BUILDING AND ENTRENCHING CUSTOMER BASES. 
The purpose of requesting angel investments is to allow the organisation the space to conduct its operations without fear of closures / threats and conduct its operations with care and apply due diligence and attention to the customer.  The attention customers need to want to put a good word for us to other potential customers.

TO COVER ONGOING EXPENSES FOR ONE YEAR (2023-4 FY):

1. ​Ongoing facility monthly rental expenditure of USD450
2. Ongoing administrative staff salary costs of USD$615 per month
3. Ongoing subscriptions costs for internet and OneDrive and zoom at USD120 per month
4. Ongoing facility management costs, electricity, water utilities, security, transport and cleaning at an average of USD300 per month
5. To meet company regulatory obligations such as annual company tax returns at USD500 per annum
6. Current total operational costs stand at US2,000-2,500 per month and projected to increase to US4,000 per month with expansion in one year.
7. Purpose:  To build a good market base by brand-building while we navigate sales as we switch business focusses with the change of weather seasons in each year.  This is to ensure that we build a good market base as we navigate the changes.

future development plans from anticipated annual returns:

DEVELOPMENT OF FROZEN FOOD LINES PROJECT 
​MISSION:  FEEDS INTO BUILDING THE EVENTUAL MFK MANUFACTURING FACILITY

The current fund (2025) demands at a startup investment cost of at minimum 1.3M pula or USD100K will include (see below):

1. For orders above 50K items, retro-fitting hot and cold equipments to support a semi-commercial kitchen and their maintenance costs for two years becomes critical.  The equipment would be shared with project #2,
2. Facility to house the production equipment and facility and;
3. Initial productions costs to purchase inventory (@ BWP4,000 per week assuming 1,600 pieces are sold per week) to start and sustain the production for two years
4. ​Cold storage equipment (refrigerator @ BWP5,000) and their maintenance costs for two years, and;
5. A blast freezer (refrigeratir @ BWP50,000) and its ongoing maintenance costs for two years (after two years);
6. Production and supervisory (@BWP 2,500 per month) and production staff (@BWP 1,800 per month) x 2 salary and marketing.
7. Marketing (name cards, uniforms and profile documents for sales staff) costs
8. Branding and (bio-degradable) packaging (@8,000 for two years), bar code printing
9. Subscription of bar codes for two years (@ BWP2,000);
10. Refrigerated Light Truck (after two years).
11. One to three upright single door display freezers (@ BWP16,000 per freezer x 2 for the two agreed locations) and their ongoing maintenance, costs for two years

WHY DID WE START the company?

I started this food production company, My Farmhouse Kitchens (MFK) so that we:
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• Produce and present distinct irresistible world foods, pushing the boundaries of modern cuisine in Africa and become the #1 store in the region for rich, delicate and appetizing food products (like our trailblazer, the curry puffs) sold in cafes, restaurants and stores.
  
  
• Build a core operations and production team that believes in growing the economy by also growing the environment and, needless to say, being frugal.  These are persons who believes in the world, their vision of the organization but most importantly first, believes in themselves.  This will now enable the team to;
  
  
• Use the money we earn to incubate and build other interrelated business streams (large-scale seedling production of 2 million seedlings and more, diary and quail eggs production, culinary school, hospitality centre)  that will allow us to grow synergy between us and the industry.  We do this by paying attention to building the value chain for the company as well as for the industry, and by doing so, we believe it will;

• Create employment for a country in a corner of the southern tip of Africa called Botswana as well as for its region while diversifying their economy.  And in that way;
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  Botswana's economy has historically been reliant on mining, tourism and husbandry agriculture.  The first two, however, are heavily dependant on the volatile economies with high disposal income levels and so, would consistently destabilize the third.  As such, the region is reliant to a point of exclusion on the tertiary economic sector (here it is the informal retail sector with very tight margins) as well as government spending, with a non-existent secondary (manufacturing) economic sector.  This lop-sided economic structure essentially, fuels unemployment, corruption, inflation rather than productivity, crime, environmental damages, poverty, hunger, substance abuse and disintegration of the family structures.  This is not just happening here.  The same can happen anywhere in the world;

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• Use the lessons we are learning on this continent, to assist governments and their senior professionals compete more astutely with the world, through the national strategy development consultancy that I run, building robust national economic, agriculture and labour systemic systems.

This is the core philosophy of working I have been building here, in Botswana, since 2008 and specifically on the food production company, since 2012.

To achieve this, the business team is now focussed on building the following in the years (ten to fifteen-year time frame) to come:
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1. A core management team that has three arms: administration & finance, marketing and production (includes operations and export)).  Their focus will be on increasing revenues per unit relative to decreasing costs per unit while growing quality of our products and services at every stage, so that we achieve the following;
   
   
2. An organic horticulture and livestock farm for the company that in turn supports;
   
   
3. An eco-friendly food manufacturing and export facilities and practices for the company;
   
   
4. An executive-friendly hospitality centre (where the MFK HQ, restaurant and conference facilities will be sited);
   
   
5. A robust franchise system to carry the MFK brand of products and support the creation of employment;
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6. An environment for young entrepreneurs in the country to grow through media marketing that are friendlier to their pocket and budget  and then by building sub-urban farmers' markets to showcase their services and graduate them to boutique stores with local exclusive brands at high-end malls within the country and grow the concept in the region.

SUMMARY:

My Farmhouse Kitchens, incubating for past six years, is now primed to go live.   We have comfortably gone past the stage of validating and on our way to scaling before establishing.  We started off with an initial investments of USD8,000 or 80,000 pula and continue to grow based on investing returns from our sales.  At this stage we have a proven set of records with our clients (see segment below on our achievements highlights).  We are now arranging to position ourselves for exciting new ventures particularly with frozen food lines, meal delivery services and strengthening our catering arm (see highlights of our achievements so far).

Given we do not have as yet a physical outlet where clients can easily access our products and services, the path to our goals continue to stay uneven.  The angel funding is meant to steady the development and provide a keener focus the corporate needs before it scales for its growth.  In time, these will allow to move the company to position for equity funding in two years (2021) and eventual listing of the company on the Botswana, South Africa and Namibia Stock Exchanges in five years (2024).

THE BUSINESS

My Farmhouse Kitchens (MFK) is a local food production company based in Gaborone, Botswana.  We believe our customers deserve to experience and enjoy great flavors from around the world and so we produce dishes that are hard to find here.  Our trademark product is the curry puffs and pound cakes, the two products that started us and led us this far, and it as been leading the company in reaching out to the market to our customers, old and new alike.

​Each dish and product we produce bears that distinct trademark.  This is our competitive advantage.  Our efforts have been warmly received by the city and we continue to top the chart of food caterers in the capital.

The infamous My Farmhouse Kitchens Curry Puffs production

THE MARKET

Finding food within the city is easy.  Finding good cuisines for the discerning palette, a comprehensive and distinctive party service at competitive prices to boot, and now that's a whole different story!  My Farmhouse Kitchens targets the well-traveled and the well-heeled parts of the markets that has enjoyed global cuisines and miss these authentic flavours when they return home.  We have been working at building this niche for the market and so now, with us, they get to 'travel', experience and learn about the world without having to leave the comfort of their homes.

 HIGHLIGHTS OF OUr ACHIEVEMENTS SO FAR

• We have sold over 50,000 units to-date through home-production and are selling to the top end of the market.  We targeted and did trading with national grocery store chains in 2013, tri-weekly office rounds for two years in 2014 and 2015 at prime commercial districts and setup stalls at monthly pop-up markets in 2016 and 2017 to reach out and build our initial market bases to reach those levels.
  
  
• Our signature curry puffs and our savory products are consistently proving to be our bestsellers!  We have rode on that wave and gone on to design, test and develop menus for six kitchens, i.e. breads, savoury, lunch and supper cuisines, confectionary, sauces and drinks that have allowed us to open our doors to catering services (since 2016) and frozen food lines (launched online in 2017).
  
  
• We are in contact with high-end local grocery stores in 2018, who have offered retail space for our frozen food lines
  
  
• We are currently developing listings on restaurant meal delivery mobile apps company that would carry our cafe product lines to corporate customers for lunch and supper services.
  
  
• We have consistently received positive feedback from existing customers.
  
  
• We have a strong web presence both on social media as well as our website.
  
  
• We have a reliable back-end computerized processing of inventory and cost management systems that keep proper records of costs and revenues as well as build a robust pricing system.
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• We have come from behind in short five years to consistently be at the top in the field.  We are ranked No. 1 on Facebook for Caterers in Botswana.

THE CORPORATE SHIFT

We have positioned our signature products to target the upper end of the market in the league of the fast-food industry.  The shift that needs to happen for us to compete in the market is branding and packaging.   That is the tail-leg of development activities for us, after building the recipes, ensuring consistency in the quality of flavours and testing the production process.  We have now created an eye-catching logo and are in the process of sourcing and / or designing custom-packaging that would fit in with our product lines.

Packaging for our bento deli range

Updated MFK Logo

Packaging for our savoury combo range

PROGRESS / PROOF

We have over 10,000 likes across various Facebook pages that we have for different parts of our menu. We have been featured in a local newspaper showcasing the unique spread of our menu as well as the quality of our food flavors that we produce. We have already begun to generate revenues and have on request three offerings of retail space for our frozen foods.  Here's what our clients say about us:

Jennifer Fuller:
May 2017
"Sheila and her team provided a last minute platter of cocktail snacks for a party. She was professional, considerate, and went out of her way to meet my request. Even with a VERY slight delay on delivery she provided excellent throughout. I wouldn't hesitate to recommend My Farmhouse Kitchens or use them again.

Jelena Ivancevic
April 2018
"Hi everyone. I wanted to let you know that i received good customer service from My Farmhouse Kitchens.  The lady i spoke to understood my situation and sent me my order home.  I never knew all these years about this company. No one told me.  I don't want to be stingy with information.  If you ever get an opportunity in your life to try this food including the Potato Curry with Chicken Curry Puffs you will be happy and proud these products are made in our beautiful Botswana.  I wish someone had told me about this place years back."

GOING FORWARD

So far, the project has been incubating and is being primed for investment.  The priority in 2018, for next stage of the project’s development is building:
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1. The shop fronts for the organization at two fronts, i.e. the frozen convenience foods listings for our bestsellers and food delivery of products from our cafes and;
   
   
2. The scales for the corporation.

When that happens, we know we would be able to create literally several thousand job employment opportunities both directly as well as indirectly along the value chain we are creating.  This includes:

• A manufacturing outfit;
• Farm production;
• A local and regional retail franchise network, and;
• An export network.

We know these will demand hundreds of millions of pula to turn the idea into reality.  Towards this end, for this year, we are focused on placing our brand in the public space.  This ways we improve our brand presence and build up the customer base needed to attract retail franchisees to the brand.
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PLANS FOR THE IMMEDIATE FUTURE

We have on the table the following offers for retail opportunity for the company:
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1. Two high-end local grocery stores who will provide us with retail space to display and retail our frozen savoury and confectionary product lines.  This will be our first foray into having our brand displayed in a public space.  We know this can expand as more grocery lines see the value of the brand in potentially attracting customers to their store;
   
   
2. To be listed on a mobile application by My Foodness to encourage mid- and high-end customer bases within the city, i.e. busy executives and their families to arrange for delivery of restaurant menu items for their lunch and supper needs.  We see this as a stepping stone in building our customer base both within and around the city providing MFK exclusive fast food lunch and tea-time menu.  When fully developed this entry will mark our foray into the local franchise system to the region.

WHAT IS IT IN FOR YOU  AS OUR ANGEL FUNDER?

The potential valuation of the project we believe is is 40,000,000.

T​he intention is to raise an investment of 10,000,000 pula or USD 1,000,000 or at 500,000 pula or (USD 50,000) per investor.  This will be carried out either through angel or seed investors and eventually IPOs.

As an Angel Investor you get preferential arrangements to the shares when they come online.

An active investor can expect the following:  assume that inflation is an annual 3% and capital gains are 15%. If your target is a 15% return before inflation and taxes, you'll end up with 12.4% return. (If you pay 20% in capital gains taxes, you'll end up with 11.6% return.)  A really good return on investment for an active investor is 15% annually.

Till at the point we release sharing of corporate investor interests, the funder can expect to enjoy the following;

• Provide funding in whole or in parts in four months and half of the amount reach the organization before end of February and payable in full by March.  All moneys received will be accounted and statements of their use will be provided quarterly to the funder.
• Investor corporate brand is co-exhibited (e.g. on display freezers) alongside prominently with the MFK brand at any physical outlets as follows: "XXX enterprise are proud supporters of My Farmhouse Kitchens"
• Enjoy 75% discount off our profit mark-ups until such point the invested amount is paid up.  The investor only covers costs of production and 25% markups for each order you place with us.

SO, WILL YOU JOIN ME?

Leave you contact details here and we shall get back to you.  I like the energy that partners with integrity will bring to the team.