course specifications

Do you want to be an agribusiness manager or leader ​who manages the complexity of this job at the best, creates market value, trustworthy business relationships and get a stable income?
​
MFK-Gardens Farmers Learning Centre in collaboration with Mr Anthony Mokobi is pleased to bring you from September 2023, a 1-day theory and practical course on Agribusiness Management - Farming as a Family Business.

Come and learn how to grow agribusinesses commercially.
​
TO JOIN THE WHATSAPP SIGN-UP GROUPS, MESSAGE 73961421 OR CLICK ON THE FOLLOWING LINK:  https://chat.whatsapp.com/KcmXOOZC7Co8tR7ILldPQg

How to Start and Grow a Successful Agribusiness

Running a business in the agri-food sector is challenging. You may struggle to source quality materials or face climate-related production issues. To succeed in agribusiness, you need to innovate and collaborate with trusted partners.  If these challenges sound familiar, MFK-Gardens Farmers Learning Centre in collaboration with Mr Anthony Mokobi, the trainer, designed Making Agribusiness Work for you.  You will gain the tools and skills to facilitate agribusiness partnerships.  You will learn to unlock profitable, win-win business relationships by building trust.  Are you ready to transform challenges into opportunities?  Check out our planned course dates or contact us for tailor-made training!
​
Agribusiness encompasses the economic sectors for farming and farming-related commerce.  It involves all the steps for getting agricultural goods to the market, including production, processing, and distribution.  The industry is a traditional part of any economy, especially for countries with arable land and excess agricultural products for export.
​
The course is designed to support and facilitate the farming and agribusiness sector.  This is intended to encourage farming families to work together, make corporate decisions, and harness each family member’s talents in managing the farm business, for greater productivity and prosperity of farming businesses. The programme will assist agribusiness enterprises acquire planning and business skills so as to be fully commercial, and achieve higher profits and competitiveness.  It focuses on building farmers’ business management knowledge and skills in record keeping, planning, risk management, market analysis, and contract management.  These skills will help farmers understand the impact that improved management, diversification, and market selection can have on their farm incomes.

Participation Certificates.  Breakfast and lunch provided.
Course Purpose:
  • Provides a good introduction to the subject with quick practical steps the farmer can use to start the process.
  • Creates good foundation as a stepping stone to higher levels of the programme with longer duration.
​Course Outcomes:

To equip farmers with:
  1. Introductions to and highlights what farming as a family business can look like.
  2. Entrepreneurial skills to successfully operate small-scale farm businesses.
  3. Skills for maintaining relevant records and managing finances.
  4. Basic Marketing skills to identify and develop profitable agricultural markets.
Course Duration:
  • One day - 8 am to 5 pm
  • Registration Starts: 8:15 AM
    Workshop Begins: 8:00 AM
    ​Workshop Adjourns: 5:00 PM
Course Trainer:  See company and personal profile attached.
Lead Consultant Mr Anthony Mompati Mokobi  has over 20 years working with micro and small enterprises. 
media_general__pty__ltd_profile.pdf
File Size: 175 kb
File Type: pdf
Download File
Course Methodology:
  • Course notes provided.
  • Trainer will guide participants through the notes.
  • Self-reading is expected.​
  • Discussions, case study analysis, role plays, personal and group exercises.
  • Q & A sessions.
Course Fee:​  P450 per participant.   Includes Lunch and certificate of participation.

course outline

​Module 1:  INTRODUCTION

Objectives
By the end of this module, participants are expected to:
  • Understand the business concept.
  • Understand the farmer as an entrepreneur.
  • Distinguish between subsistence and commercial farming practices.
  • Identify opportunities and challenges associated with family farm businesses.
  • Understand critical success factors in family farm businesses.
  • Understand the importance of involving the whole family in decision making for effective resource allocation and utilization in a family farm business.
  • Be able to apply business principles in family decision-making processes.​
​
Module Outline:
1. Introduction
1.1 What Is A Business
1.2 Key Principles Of Businesses
1.3 The Farmer As An Entrepreneur
1.4 From Subsistence To Commercial Farming
1.5 Why Practise Farming As A Family Business?
1.6 Decision Making At A Family Level
1.6.1 What Decisions Are To Be Made?
1.7 Issues Of Governance In Family Farm Businesses/ Succession
1.8 Conflict Resolution In Family Businesses
1.9 Summary Of Key Issues
​Module 2:  RISK MANAGEMENT IN FARMING BUSINESS
​
Objectives:
By the end of this module, participants are expected to:
  • Be able to explain the concept of risk in the business of farming.
  • Understand the different risks that farmers face in the business of farming.
  • Describe and explain some strategies to manage risk at the farm level.
  • Understand the involvement of the whole family in managing farm risk.
Module Outline:
​
2.1 The Concept Of Uncertainty
2.2 The Concept Of Risk
2.3 Risks Associated With Farming Businesses
2.4 Risk Management Measure At Farm Level
2.5 Family Involvement In Managing Farming Risk
2.6 CASE STUDY—Family Involvement In Managing Risk
2.7 Summary Of Key Issues
Module 3:  PLANNING TOGETHER AS A FAMILY
 
Objectives
 
By the end of this module, participants are expected to:
 
  • Appreciate the importance of planning for a family farm business.
  • Appreciate the essential elements of the planning process.
  • Understand the importance of a family approach to farm business planning.
  • Understand the essentials of farm analysis and farm planning processes.
  • Be able to carry out the strategic planning process for the family farm business.
​
​​Module Outline:
​
  1. WHY PLAN?
  2. Case Study—Family Farm Business Planning
  3. Strategic Planning Farm
  4. Guidelines For Successful Planning
  5. The Planning Process
  6. What To Plan
  7. Summary Of Key Issues​
Module 4:  FARM BUSINESS RECORD KEEPING
 
Objectives
 
By the end of this module, participants are expected to:

  • Understand the importance of record keeping in a family farm business.
  • Understand the common types of records required in a family farm business.
  • Appreciate the dangers of not keeping records for a family farm business.
  • Appreciate some tips for improving record keeping for a family farm business.
  • Make decisions based on records.
  • Demonstrate competence in design and use of appropriate farm records. 
Introduction

  1. Why Should Records Be Kept In A Farm Business?
  2. General Principles For Record Keeping
  3. Classification Of Records
  4. Livestock Records
  5. Cropping Records
  6. Examples Of Farm Records
  7. Income And Expense Record
  8. Farm Sales Record Book
  9. Summary Of Key Issues
Module 5:  MARKETING OF FARMING PRODUCTS
 
Objectives
 
By the end of this module, participants are expected to:

  •  Understand the concept of marketing.
  •  Understand the importance of marketing in family farm businesses.
  •  Understand characteristics of farm products.
  •  Evaluate different target markets and marketing channels for farm products.
  •  Make informed marketing decisions. 

Introduction
  1. Understanding The Marketing Concept
  2. Marketing Decision Making In The Family Business
  3. The Nature Of Agricultural Products
  4. Identification Of Buyers And Marketing Channels
  5. Role Of Marketing Institutions
Bank Payment to:
Pinnacle Foods & Hospitality Group (PTY) Ltd.
Bank:  FNB Mogoditshane
Account Number: 62833930086
Proudly powered by Weebly